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Building a Brand: Lessons From African-American Entrepreneurs

In recognition of Black History Month, Bloomberg News and Bloomberg’s Black Professional Community hosted a panel discussion in New York to explore what it takes to create and build a sustainable business and brand.

Panel participants: designer Shanel Campbell; Don Cornwell, partner with PJT Partners; Teri Johnson, founder and CEO of the Harlem Candle Company; and Andrew McCaskill, a senior VP of Global Communications at Nielsen. Karen Toulon of Bloomberg News moderated the discussion.

https://www.entrepreneurs.vip

29 comments

    1. Donnette's Vlog onLive, Create, educate, empower

      Who you been hanging around? I’ve gone to such events since my community college days and none has been facilitated by whites. Don’t get this twisted. And get in with the right folks. We’re all over. Peace out! Or hit me up if you need help finding such events.

  1. JLJ

    Thank you for posting this. It is so encouraging to see so many young, intelligent, business persons. I only wished that there would have been a lighter background so that we could see their beautiful faces more clearly.

  2. Fort Worth Entrepreneur 💋

    I’m listening to the part where the host is talking about the shampoo versus the story. I have heard advice from both sides that people become emotionally invested in the story behind the brand, but then there are other people who just want the results. I think there is a fine line between the two or maybe it depends on your customer base? Some people value authenticity, other people just want to know is the product will help solve their problems

  3. CurtisKojo Morrow

    Thanks for sharing and Btw, I’m One of those early pioneers, who answer the call of Ghana’s first president, Osagyefo, Dr. Kwame Nkrumah, during the 1960s; “MY SANKOFA” WAS A BORN AGAIN EXPERIENCES; after centuries of not knowing and being taught to be ashamed, and to hate my Blackness and where we came from as a RACE.                                                                     “My Sankofa” 1965 to 1976; and the aftermath:

  4. HEN REY

    The importance of Black owned intellectual property can no longer be ignored. Creating a unified demographic who understands that using education to propel this group forward is essential if Black African Americans hope to gain the respect of other races.

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